Get to Know the brand spirit
See more videos
Don't Follow The Herd
The Rein Love Clothing line hails from the arctic capital Tromsø. Located at 69º north, the white reindeer connects adventurers worldwide.
Wearing Rein Love is just as much an attitude as it
Our icon, The White Reindeer, is known to stray
from the herd, choosing its own path in life.
This is the spirit and attitude the Rein Love collection emphasizes.
Energize your rhythms - Express yourself.
Signet ring to the Movie Theatres
The Rein Love Signet ring starring in the new “Tre Nøtter til Askepott” motion picture.
Explore our line of high-quality organic clothing. We ship all your orders from our home in Tromsø, with worldwide climate compensated DHL express.
Change to your preferred currency in the online store shop
69º degrees north
Don't follow the herd
Our hometown Tromsø Is located 69 degrees north, an island surrounded by majestic mountains and fjords making it a great spot for recreation, creativity and amazing hikes. You can always catch the city-vibe, and our main-street “Storgata” will show you the way. We enjoy a rich cultural scene, and there is always a new show in the horizon. Don leat mu oabbá, Don leat mu viellja – You are my sister, You are my brother. Welcome to Tromsø, and welcome inside our home at Storgata 98.
— Where the sun never stops shining the night never ends —
Welcome to the Rein Love lifestyle
Wear and care
The white reindeer represents purity and renewal. The word rein actually means pure. To design and create clothing that are both pure and sustainable will always be important to us. You will always find a wide variety of organic and green clothing when purchasing from our online store.
Clothing for the FUTURE
Wearing clothing of high quality is environmental because they last longer; and you enjoy them much more!
Clothing is not just something to keep you comfy and fashionable, we believe that clothing for the future is about the identity and the attitude you express, and the values behind.
Explore a wide range of organic clothing, that are both vegan and fair wear.
We believe that everyone should be able to Stay Wild, therefore, for every online purchase you are contributing with a 3% to the Rein Love Foundation, helping more people around the world achive their dreams.
MYTH and LOVE
The White Reindeer is considered to be a holy creature among the indigenous Sami of the North. According to folklore the white reindeer is a creature from the Sun and a higher consciousness communicating a message of love to all humans.
Welcome inside our home in Tromsø Sentrum. This is the heart of Rein Love, and the only place you get to visit the brand and our amazing crew. Stop by for our next event featuring local artists, or just to grab a cup of the freshest local coffee in town and sit down for a chat. Visit us at Storgata 98.
EXPLORE the World
Since our beginning in 2014 Rein Love has attracted free spirited souls from all over the world. We love to see you guys wearing Rein Love! Tag @reinloveclothing #reinlove
in your photos to be featured next.