Rein Love

Stay wild

Get to Know the brand spirit

Don't Follow The Herd

The Rein Love Clothing line hails from The Arctic Capital Tromsø located 69° North, and has over the last few years become a brand connecting adventurers and passionate people worldwide. 

Wearing Rein Love is just as much an attitude as it is fashion

The White Reindeer is known for not following the herd but rather to choose its own path, an attitude to pursue, and the reason for becoming the Rein Love Icon. Representing purity and renewal, The folklore of the indigenous Sami state how it first arrived from the sun with a message of love to all humans. Be a white reindeer.

 Energize your rhythms – Express yourself.

Rein Love the World

Stay wild

Signet ring to the Movie Theatres

The Rein Love Signet ring starring in the new “Tre Nøtter til Askepott” motion picture.

Our Store

Explore our line of high-quality organic clothing. Shipped out from Tromsø and delivered worldwide with climate compensated DHL express.

Discover
our clothing

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Kr 379,00
Kr 549,00
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69º degrees north

Don't follow the herd
Stay Wild

TromsØ our hometown is located 69 degrees north, an island surrounded by majestic mountains and fjords making it The Spot for recreation, creativity and amazing hikes. You can always catch the city-vibe and our main-street Storgata will show you the way. We enjoy a rich cultural scene and there is always a new show in the horizon. Don leat mu oabbá, Don leat mu viellja – You are my sister, You are my brother. Welcome to Tromsø, and welcome inside our home at Storgata 98. 

— where the sun never stop shining the night never ends —

Welcome to the Rein Love lifestyle

Wear and care

The white reindeer represents purity and renewal. The word rein actually means pure. To design and create clothing that are both pure and sustainable will always be important to us. You will always find a wide variety of organic and green clothing when purchasing from our online store.

Clothing for the FUTURE

Wearing clothing of high quality is environmental because they last longer; and you enjoy them much more! 

Clothing is not just something to keep you comfy and fashionable, we believe that clothing for the future is about the identity and the attitude you express, and the values behind. 

Explore a wide range of organic clothing, that are both vegan and fair wear.

We love to forward 10% of our online store profits to Charity organisations in contribution to help more people be able to achieve their own DREAMS. 

MYTH and LOVE

 The White Reindeer is considered to be a holy creature among the indigenous Sami of the North. In the old folklore the white reindeer is a creature from the Sun and a higher consciousness communicating a message of love to all humans. 

Our HOME

Our hometown island is surrounded by majestic mountains and fjords making it The Spot for recreation, creativity and amazing hikes. You can always catch the city-vibe and our main-street Storgata will show you the way. We enjoy a rich cultural scene and there is always a new show in the horizon. Welcome to Tromsø, and welcome inside our home at Storgata 98. 

EXPLORE the World

Take part in our journey, we love to connect with you around the world 

Photo Gallery

Explore Our events

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15 Park Lane
London
WC47 2QP

61 Church Road
London
SE92 3LF

31 Main Road London SW16 8DT

88 North Street
London,
N03 4CX

31 West Street,
London,
N04 1EI

Welcome to Rein Love

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